SPAIN IS IN

The Value of Design in Hospitality

03.06.2026

Benaki Museum – Pireos

 Athens

ICEX (Spain Trade & Investment) and the Economic and Commercial Office of the Spanish Embassy in Athens, in collaboration with ek magazine are holding, for the second time in a row, a special evening-networking event in Athens. The event will feature a special guest talk by Héctor Serrano and a panel with four Greek speakers from the hospitality sectors.

Bold, contemporary pieces from eight Spanish design brands will also be showcased, known for their presence in hospitality and residential projects worldwide.

Tentative Program

17:00–18:00 — Registration (welcome drinks & pre-networking)

18:00–18:05 — Opening remarks (Ambassador of Spain)

18:05–18:25 — Special guest talk: Héctor Serrano: The Journey in Between

18:30–19:00 — Panel From Design to Delivery: How does design actually translate into a built hospitality project?

Panelists:

  • Dimitris Karampatakis, Architect, K-Studio
  • Evgenios Vassilikos, President of the Athens, Attica & Argosaronic Hotel Association
  • Penny Zaglaridou, Former CEO of Four Seasons Astir Palace Hotel Athens & Founder of Wealthia Hospitality
  • Panagiotis Kapetanakos, Chief Asset Management Officer,

Dimand S.A.

19:00–19:15 — Closing remarks by EK & brief presentation of Spanish brands

19:15–21:00 — Networking, tapas & drinks